About Us
Etan Rozin
Rafi Holtzman
User-centric design has been the focus of our work, as we have taken new,
disruptive product categories from concept to market, including the world’s first digital
prepress systems and the first pocket-sized interactive whiteboard solution. Formally trained in
industrial design, we strive for quality, aesthetics, and ease of use. We are passionate about
the human learning process and user-centric design for software and hardware systems.
Etan was founder and VP product in several startups. His work
included
multiple products ranging from civil aviation, medical applications, digital printing, image
processing to 3D printing with
companies like: Kodak, Canon, Polaroid, Spectrum Dynamics, XJET, Cloud Ahoy.
Rafi previously was CEO of Luidia Inc., a pioneer in portable
interactive
education technology and remote learning applications. Under his leadership, Luidia moved to
profitability in less than two years, with a 5X increase in revenue run rates within 3 years of
launch, and the eBeam product line won numerous accolades from top technology and education
publications. Rafi holds over 30 patents in multiple fields.
This is a project of the heart.